Are People With Anorexia Or Obesity Deviant?

Are People With Anorexia Or Obesity Deviant? Anorexia is seen as deviant because it defined as an illness. People literally starve themselves at times. It is a world known behaviors especially in women. Many women become victims to anorexia due to society and the media creating the perfect body for people. (deviance sociology) this is mentioned in the functionalist theory which looks at society. Obesity people are seen as deviant because people stereotype them as lazy, slobs and ugly. Medically overweight people are those who are 20 percent over their ideal weight. (deviance) The media is one of the most influential cultures; it can impact individuals and cause society issues. It can impact society negatively due people relying on media for information. (Wright 1986). How does society define the right weight? If there was no gym or healthy table how would you know if you had the right weight? American Company Metropolitan established the first table of the right weights and height in 1942; it was based on the measurements and life spans of a large number of their clients. (Deviance and social control p. 129). Healthy people find it easier to get insurance, somebody suffering from obesity or anorexia will struggle to get health insurance. Women have been stereotyped there image since history could remember. In ninetieth century to be thin signaled nervous exhaustion and lack of fitness to fulfill the ideals of wife and motherhood (Ewen 1988). Only in the 1920s did the image of women start to change. Anorexia can be seen as a form of rebellion A Sociologists looks at issues from a different perspective, they focus their attention on social factors. They look at regularities as with all social behavior, it is socially patterned.   Emile Durkheim Deviance has to do with going against the norms of a particular society. For years it has been discussed how celebrities and their super slim bodies have tainted the self-image of the very impressionable youths. We have reached a point where eating disorders have saturated the adolescent population and as such society has expressed their disgust. Previously it was a topic that was avoided as much as possible but the realization has come forth that the only way to attack this problem is head-on. As such, a very negative stigma has been placed on eating disorders especially anorexia nervosa and bulimia nervosa. This stigma has caused those affiliated with the act to be viewed as deviants and treated as such. They are institutionalized so that they can be rehabilitated and released back into society when it is thought that they can function normally. The Interactionist Perspective emphasizes things such as peer pressure, the influence of role models, and the role of peer groups on an individual (Adler and Adler 49). Because people often associate with others who are similar to themselves, the obese persons peer group becomes many other obese people. Often, these people reinforce each others eating and exercise habits, as well as beliefs concerning obesity. It becomes an acceptable practice to eat often and poorly as well as not exercise. These peer groups perform the function of support and acceptance, making the obese person feel better about him/herself. The group even allows its members to feel a sense of normalcy about themselves. Outside of this peer group, however, these people are seen as deviant. According to McLorg and Taub, as a part of developing the deviant identity, people experience both primary and secondary deviance (Adler and Adler 247-250). Between these stages is societal reaction. In primary deviance, the person violates norms that do not affect self-concept or social role performance. In this stage, the person overeats, but has not yet begun showing signs of being overweight or obese. They do not feel differently about themselves. Between stages, the person begins to be visibly deviant, and is labeled obese by society. In secondary deviance, the person deviates in response to societys having labeled them. Once this has occurred, the obese person internalizes that identity and begins to interact with others in such a fashion. It affects his or her self-concept and social roles. One begins to associate with others like him/herself. At this point, the deviant has achieved a new status that defines him/her. Additionally, the people surrounding the deviant often expec t the person to fulfill the deviant role. Deviance is not the person who is being breaking the rules but the social groups who apply those rules. The deviant behavior is who labels the people (Becker 1963:9). According to downs 1999 labelling theory has had a dramatic impact on social policy. It stresses the negative consequences of societal reactons to deviance that have more to do wth stigmatizing outsiders than attempting to prevent crime. Obesity can be considered deviant due to its societal reaction. Obesity is visibly deviant, therefore, making it easier for the labeling process to occur. Once the obese person has been labeled, he or she is deviant. besity has become statistically an average behavior in the United States. Nevertheless, it is still abnormal. The norm stands that thinness is attractive and worthy (Adler and Adler, 245). So long as this norm is upheld, obesity will be deviant and people will be labeled for their deviance and inability to conform. Also, it has been noted in a study done by Hammarlund et al, that poor family functioning and parental control are risk factors contributing to childhood obesity. Adult obesity is often rooted in childhood obesity making it harder to lose weight later in life (Wardlaw 324). Deviant behaviour is pathological in that it repents the viollateion of shared norkms (Elliott et al. 1985) have shown thast young people behaviour needs to be understood in terms of immediate goals (such as doing well in school, being popular and being successful in sporot) as well as long term economic success ( Lawson snd heaton 1999:58). Women are taught that image is their master status and that those who do not meet a lofty standard will be branded as inferior or unfit (or in the words of Tepperman, citing Erving Goffman, stigmatized. [Tepperman, 52]) Becker 1963:9: What kinds people commit deviant acts (Roach Anleu 2006:26). 2500 words defend argument provide evidence refer work to sociologists sujpport claims use the sociological models to organize the argument atleasst 10 references It further questions why, given those definitions, some people come to be defined as deviant, and what consequences this has for them (downes 1999:223). Girls as young as six or seven years of age react to being labeled. This labeling often originates when mothers pressure their young daughters into becoming aware of their physical appearance. (ibid) This image pressure can range from nominally harmless activities like encouraging children to play with make-up and dresses to overtly telling a chubby child that she should lose weight. By enshrining image and appearance near the top of the childs list of cultural goals, mothers often render their daughters susceptible to further and perhaps more harmful pressures from other sources in their adolescent years. Mertonian Functionalism and Symbolic Interactionism are only two of the many sociological perspectives that make substantial contributions to our understanding of eating disorders One particular example of research that an SI sociologist might perform would be an examination of the intervention process. Many individuals who are perceived to suffer from a psychological illness, including those related to body image such as obesity and anorexia, are subject to interventions and confrontations by their friends and family. During an intervention, a wide variety of social sources attempt to get the subject to admit to having a problem. This strategy of confrontation is not unlike the way that psychiatric hospital staff treat patients who insist they are not actually ill, as developed David Rosenhans famous study that utilized SI paradigms. (Rosenhan)

Curleys Wife: Miss Dynamite or lonely victim? Essay

Throughout the book Steinbeck changes Curley’s wife in different ways. He makes the reader feel hatred, sympathy, annoyance and love for Curley’s wife. These different interpretations create an unusual feel for this character. It is difficult to pinpoint one particular character that she is, as our opinions change regularly in the book. Since the beginning of the book Curley’s wife has come across very confident, lustful and bold. She puts on a confident, troubling image to start but as the book progresses she slowly reveals the lonely, apprehensive woman she really is. This image gets her in to a lot of trouble and makes her come across bad. She isn’t liked by the farm-workers, and they treat her very badly. At the start of the book George refers to her as ‘Jesus, what a tramp’ and ‘†¦ no piece of jail bait worse than her,’ these comments show how she comes across to the new characters and how little respect she has on the farm. The hierarchy on the farm is one of the main problems through the book. It causes jealously, rivalry and trouble. Curley’s wife status on the farm is right at the bottom. I feel that throughout the book she’s always thriving to reach some sort of status or level within the community on the farm. I think this because in the book when she asks what happened to Curley’s hand and they don’t tell her she calls them all names, ‘Standin’ here talking to a bunch of bindle stiffs -a nigger an’ a dum-dum and a lousy ol’ sheep. ‘ This shows Curley’s wife trying to grasp some sort of confidence by humiliating the other characters. By calling them names she feels almost superior and special, which is what she always wants. Women are treated with very little respect and were never equal to men in this time. She belongs to Curley like an object or a possession. This is when her lonely victim side of her shines through because she is treated so badly we feel sympathy and sadness for her. A good example to show how women are treated in this day is by her name. In the book we always refer to her as Curley’s wife and never know her actual name that shows how controlling and male-dominated the farm is towards women. At the point in the book where she dies our troubling/ attention-seeking hatred towards Curley’s wife disappears as a sympathetic and sad feeling takes its place. When she tries to break free of Lennie and squirms in his arms we feel a sudden sadness for her, although some people would say that she brought it on herself through her attention seeking ways, others would feel sympathetic. Steinbeck changes the image very well in this chapter, as we start to doubt our previous opinions on Curley’s wife. In the chapter it says, ‘And the meanness and the planning’s and the discontent and the ache for attention were all gone from her face. She was very pretty and simple, and her face was sweet and young. ‘ This extract reveals a completely different side to Curley’s wife and makes us think more deeply about our attitude towards her throughout the book. It quotes all the reasons we used to hate Curley’s wife in the past and compare it with her now, laying peacefully on the hay. Steinbeck changes Curley’s wife character a lot, which makes it hard to answer whether she is Miss Dynamite or a lonely victim. I think that Steinbeck’s intentions were to make us feel sympathetic towards her but also to have a hidden hatred for her previous attention-seeking character. In conclusion, I think that this question of whether Curley’s wife is Miss Dynamite or a lonely victim cannot be answered. Steinbeck changes the character too much throughout the book so that you can never pinpoint a true opinion. Only till the end do you realise a true sense of loneliness and sympathy, but while she was alive she was an annoying/ troubling character, which will always linger in our minds when we try to understand her image. Jemma Davis Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

The Health Care System Of A Developed Country Versus A...

A well-functioning health system is made up of various components, but there are certain ones that are key, such as; improving the health status of the population and ensuring that there is equal access to the population. Also important is protecting the residents against the financial consequences of ill-health (The WHO). The health care system of a nation is not an independent entity. It relies on various constructs such as the political climate, technology and the nation’s economy. It is also reflective of the views and morals of the society. There are main differences between the health care system of a developed country versus a developing country. Most developed countries are centrally controlled and are very simple in nature. They have state controlled insurance and residents are able to benefit from regular health care when needed. However, though the United States is a developed country their health system is quite different when compared to other developed countries around the world. The US system is enormous and consists of many different and connected parts. It can be described as a kaleidoscope. It is subsidized both privately and publicly, with at least 55% of it being handled privately, (Leiyu Shi; Douglas A. Singh). The state and federal government decides on the allotment of funds of government- run insurances such as Medicaid and Medicare. In 2006 there were approximately 47 million people (15.8% of the population) who were not covered by insurance.Show MoreRelatedMental Health : Becoming A Public Health Crisis873 Words   |  4 Pagesis becoming a public health crisis through-out the world. Within developing and developed countries there are many different reasons that mental health has caused issues in the countries being examined. 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Market Feasibility Study on Pencorder - Free Essay Example

Sample details Pages: 21 Words: 6218 Downloads: 5 Date added: 2017/09/18 Category Marketing Essay Type Argumentative essay Tags: Study Essay Did you like this example? TABLE OF CONTENTS Title Page Acknowledgment i Executive Summary 1 Chapter 1: The Problem and its Scope 3 Brief Background of the Study 3 Statement of Research Objectives 4 Significance of the Study 5 Review of Related Literature 6 Scope and Limitation of the Study 8 Operational Definition of Terms 8 Chapter 2: Research Methodology 11 Research Design 11 Research Environment 11 Research Respondent 12 Research Procedure 13 Chapter 3: Presentation, Interpretation and Analysis of Data 15 Chapter 4: Findings, Conclusions and Recommendations 30 Findings 30 Conclusion 31 Recommendation 32 Bibliography 33 Curriculum Vitae 38 Appendices Permission Letter 35 Questionnaire 36 LIST OF TABLES Title Page Table 1. 1 – If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? 15 Table 1. Would you like to customize your pen? 16 Table 1. 3 Would you like it to be refillable? 17 Table 1. 4 What are the major factors you co nsider in buying a pen? 18 Table 1. 5 What is your purpose for having one? 19 Table 1. 6 How many gigabytes would you like to have on your PenCorder? 21 Table 1. 7 What audio device would you like to come with the PenCorder? 22 Table 1. 8 What color pen do you prefer to use? 23 Table 1. 9 Which colors would you prefer for the refill? 24 Table 1. 10 Would you like the PenCorder’s battery to be rechargeable? 25 Table 1. 1 How long would you like its battery to last? 26 Table 1. 12 Where do you want to purchase the PenCorder? 27 Table 1. 13 How much are you willing to pay for the PenCorder? 29 LIST OF FIGURES Title Page Figure 1. 0 – Cebu Normal University 12 Figure 1. 1 – If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? 15 Figure 1. 2 Would you like to customize your pen? 16 Figure 1. 3 Would you like it to be refillable? 17 Figure 1. 4 What are the major factors you consider in buyin g a pen? 18 Figure 1. What is your purpose for having one? 20 Figure 1. 6 How many gigabytes would you like to have on your PenCorder? 21 Figure 1. 7 What audio device would you like to come with the PenCorder? 22 Figure 1. 8 What color pen do you prefer to use? 23 Figure 1. 9 Which colors would you prefer for the refill? 24 Figure 1. 10 Would you like the PenCorder’s battery to be rechargeable? 25 Figure 1. 11 How long would you like its battery to last? 26 Figure 1. 12 Where do you want to purchase the PenCorder? 28 Figure 1. 13 How much are you willing to pay for the PenCorder? 9 EXECUTIVE SUMMARY We can never erase the fact that students and professionals will always use a pen every day in our entire lives. People always use it in school, work, and miscellaneous activities. This simple instrument will always be used for writing. But ever thought that one day this simple tool for writing will have a multipurpose use; through the curiosity and enthusiasm of people who want more from science and technology and who will look where the possible and impossible meet, making it â€Å"possimpable† , will doubtlessly synthesize this. Our study is about a product called PenCorder. It is an instrument for writing, recording, and storing large amount of files. If we were to break them down individually, this product would consist of a Pen, a voice recorder, and a USB flash drive. The PenCorder would do a great deal of helping students, workers and professionals. But there is one problem; we need to prove to them that this product will be very helpful to them and feasible to the market. Feasible to the markets located in malls, bookstores, school supplies store, or any venue applicable to the public. In order to know if this Product is feasible to the market, we prepared a non-experimental survey, decidedly a descriptive one, and when the survey questionnaires were ready, we commenced our survey in CNU. We chose CNU because we knew they were available, accommodating, and their classrooms were enough and convenient for them and us. When we summarized, analyzed, and made statistics of all the data we gathered, we then found out that the PenCorder will be feasible to the market. Also, the appellants were enthusiastic about the PenCorder and they wanted us to let them know as soon as possible when the PenCorder will officially be in the market. Therefore we conclude that this product will be feasible in the market and will do a great deal of helping the public. So it is also needed that further studies be conducted to know the Financial and technical aspects of this product. Another is to make this product a perfect product to all. CHAPTER 1 THE PROBLEM AND ITS SCOPE 1. Brief Background of the Study In this century, things have been changing, and these changes are the influence of technology. Every day, people try to think of new products for their companies in order to satisfy the receiving end. Since the pen has be en in our lives the whole time, we must try to improve it so the pen can be more useful. The tool for writing has played an important part of our civilization, from the feather pen to fountain to ball point and to high-tech multi-purpose pens. We have been able to record history by writing them on paper by the use of these tools for countless times. Now that we are in this century, there are many other ways to do this, we can use our pc, palm held organizers, mobile phones to jot down notes. Also, it is always good to have a pen in your pocket for writing purposes. If we look at it simply, the pen doesn’t really need improvement because we all know it’s just for writing. But as business researchers in this generation, we need and want the pen to have multi-purposes. This study is made to explore the feasibility of a product that is functional, efficient as well as innovative where it offers different capabilities other than being able to write on a piece of paper; a product like a pen, which has the ability to record any voices and, at the same time, can be a storage device. Now, we can realize that this is not an ordinary device and this constitutes three unique habiliments the pen, voice recorder, and lastly the flash drive. The product can greatly help not only the consumers and buyers but also the local economy. Given that this product has been marketable and successful in the foreign market, specifically the United States of America, there’s no doubt it will greatly boost our economy. 2. Statement of the Problem General Objective The study is to establish whether or not the product, the PenCorder, is feasible and conventional in the local market. Specific Objective †¢ To determine the acceptability of the product in our country †¢ To determine the specifications of the product †¢ To determine the price that the customers are willing to buy the PenCorder 3. Significance of the Study The study aims to explore th e feasibility of introducing an innovative pen with a voice recorder and USB flash drive, which will make the lives of many individuals more convenient and efficient. This will benefit the following: Entrepreneurs or Investors. It will enable them to know if the product will be accepted and backed up by Filipino clients/ buyers and will provide them data on the capital requirements. Students/ Schools. They will use it to store voice records of class discussions that need to be recalled. Community. This study can also benefit our economy through the creation of new jobs in this kind of business venture. Particularly, students and professionals can benefit from this in a way that they’ll be able to know the whole concept of the multi-functional product, and at the same time discover the advantages and uses it has. Government. The government can benefit through taxes and eventually it creates another business and generate employment. Economy. The breakthrough of the produc t in the local market will most probably boost the economy and will create a business chain reaction. Industries and Business Organizations. This will help them greatly in terms of communication and attending to their customers. Media. This will be a great aid to the work of media men all around the country. This will surely make their work easier in terms of getting information with a very limited amount of time. Other Researchers. This study will greatly benefit other researchers who wish to conduct further studies on the project feasibility of this product. 4. Review of Related Literature Electronics have brought the world of dictation a long way from a secretary using shorthand, all the way to tiny digital electronic recorders that can pick up every word you say. If you need to record speeches, interviews, classes, or lectures, an electronic recording device is critical. For many years, micro cassette recorders dominated the market. Based around the small form factor of th e micro cassette, the recorders were a little larger that a deck of cards, or about the width of two rulers, though only about 5 inches long. These devices werent bad just as we adapted to fast forwarding and rewinding tapes in our answering machines and VCRs, we could do it without voice recorders, too, if we had to. But lets face it, no one likes juggling a bunch of tapes, trying to figure out how to copy, transfer, or save files from tapes, or all the rewinding involved with analog storage of data on tape. (https://www. galttech. om/research/audio-video-reviews/handheld-digital-voice-recorders. php) Digital Recorders Everyone is talking about and to their digital voice recorders. Technology advances have not only dramatically improved the quality and usability of these hand held devices; it has also added a great deal of functionality. As market demand for small, easy to use note taking devices increase, manufacturers have responded by  creating devices far superior to the ol d micro cassette units. The new improved digital recorders are significantly smaller, offer substantial increase in record time and ecord quality, and a host of new productivity features. (https://www. recorders. com/info/articles/16/1/Digital-Recorders-Advances-in-Technology/Page1. html) For example the Sony CD-SX25 allows users to store up to 99 voice recordings in three separate folders, and to email those files using the packaged software that compresses the files and provides other features for editing, playing, and storing files. In addition, the software is integrated with Dragon NaturallySpeaking speech recognition software, which allows you to convert recordings to text. Users say the technology is convenient, and easy to use. As society becomes more mobile, the demand for note taking devices that easily integrates with the pc increases. These units are popular amongst mobile  professionals for obvious reasons but students and other market sectors are starting to gravi tate to the technology as well. Some Universities are now promoting digital voice recorders as a means to help students take notes in class. The recorder basically functions as a study aid illustrating the technology is no longer just for business professionals. As the technology evolves other options emerge to help not only capture voice but visual information. In June 2005 Sony released the ICD-CX50, which functions as a voice recorder and records still pictures. The ICD-CX50 uses an integrated circuit that records your voice while taking pictures. Pretty amazing, you can basically dictate detailed information about any visual image and later play back the information in a slideshow format complete with narration and the corresponding images. Definitely makes you want to throw out your old tape recorder. Another factor lending to the popularity of the digital recorders is price. the units are competitively priced and cost substantially less than many other mobile devices suc h as pocket pcs and pdas making them very attractive to just about everybody. (https://www. recorders. com/info/articles/16/1/Digital-Recorders-Advances-in-Technology/Page1. html) Spy Pen Digital Video Recorder The Spy Pen Digital Video Recorder is the smallest high resolution, real time digital video recorder ever produced. You wont believe the high quality video you can get with this tiny Video Recording Pen with 4GB of internal memory. Just plug the DVR Spy Pen into your USB port of a PC and instantly view the video. How simple can they make it? It is simply a remarkable piece of technology in our time now. It only works with a PC and I cant get it to work with my Mac. I also cant get it to work using Parallels on myMac with XP running. If you have a Mac, your only option is to reboot in Bootcamp and it will run just fine that way. It works only on a PC, XP, Vista, though not sure on 2000, though its only been tested on XP. You have to plug in the device to a cable, and then, it will show up as a flash drive. Drag the videos to the desktop and you are ready to view. (https://www. eyespypro. com/products/Spy-Pen-Digital-Video-Recorder. html) 5. Scope and Limitation of the Study Subject Delimitation. The Pencorder Place Delimination. Cebu Normal University, specifically the College of Nursing, is the locale of the study. Time Frame. This study is done within the school year 2009-2010. 6. Operational Definition of Terms Computer Programmable usually electronic devices that can store, retrieve, and process data; it is a  machine  that manipulates  data  according to a set of  instructions. The ability to store and execute lists of instructions called  programs  makes computers extremely versatile, distinguishing them from  calculators. Digital Relating to an audio recording method in which sound waves are represented digitally (as on magnetic tape) so that in the recording wow and flutter are eliminated and background noise is reduce d Digital Pen It is an electronic pen that is used as a normal writing tool, as well as for writing on special digital paper it can save handwritten text to memory. Flash Drive It is a flash memory  data storage device which is typically removable and rewritable. It consists of a small  printed circuit board  carrying the circuit elements. It is insulated electrically and protected inside a plastic, metal, or rubberized case which can be carried in a pocket or on a key chain. USB (Universal Serial Bus) It is a specification  to establish communication between devices and a host controller and is intended to replace many varieties of  serial  and parallel ports. Today, USB has become the standard connection method of many gadgets. USB Flash Disk It consists of  flash memory  data storage device  integrated with a  USB  (Universal Serial Bus) interface. USB flash drives are often used for the same purposes as  floppy disks  were. They are smaller, f aster, have thousands of times more capacity, and are more durable and reliable due to their lack of moving parts. Byte A unit of computer information or data-storage capacity that consists of a group of eight bits and that is used especially to represent an alphanumeric character. Audio File It is a  file format  for storing  audio  data on a  computer  system. It can be a raw  bit stream, but it is usually a  container format  or an audio data format with defined storage layer. Gigabyte One billion bytes Pen A writing instrument regarded as a means of expression. It is a long, thin, rounded device used to apply  ink  to a surface for the purpose of  writing, usually  on a paper. Record To set down, register, or fix by characteristic marks, incisions, magnetism, etc. , for the purpose of reproduction by a phonograph or magnetic reproducer. Voice Recorder It is a digital, handheld device that is used to record short reminders. Very lightweight a nd typically using AAA batteries, such devices use flash memory to hold up to 100 messages and more. Messages can be retrieved sequentially or by direct access by message number. Slovin’s Formula –The formula that gives the degree of accuracy to a sampling technique. It gives an idea as to how many samples have to be studied taking into consideration the error. Rechargeable Battery It is also known as storage battery; a group of one or more secondary cells. Rechargeable batteries use electrochemical reactions that are electrically reversible. Rechargeable batteries come in many different sizes and use different combinations of chemicals. Commonly used secondary cell (rechargeable battery) chemistries are lead acid, nickel cadmium (NiCd), nickel metal hydride (NiMH), lithium ion (Li-ion), and lithium ion polymer (Li-ion polymer). CHAPTER 2 RESEARCH METHODOLOGY 2. 1. Research Design The researchers made a descriptive and action research because it is appropriate on t he nature of the project feasibility study which is problem specific and which focuses on seeking feasible solution to specific problems or opportunities. Self-administered questionnaires were distributed and personal interviews were conducted to obtain important information. The gathered data were then tabulated, presented and analyzed to come up with conclusions and recommendation. Probability Sampling was applied because this method utilizes some form of random sampling. A simple random sampling was used where we are to pick out respondents from the population such that each person in the population has an equal chance of being selected as a respondent. 2. 2. Research Environment The research was conducted in Cebu Normal University, specifically the College of Nursing students. The College of Nursing was chosen by the researchers since this is one of the most populated course in most universities. With that, we would be confident to conclude what the youth would think about our product. Figure 1. 0 [pic] 2. 3. Research Respondent The primary respondents are students from the College of Nursing of Cebu Normal University. The researchers chose these respondents since this course requires a whole lot of writing and listening at the same time. What more do they need than the product. The population is estimated to be 650 from the 14 sections with more or less 45 students in each section. In order to obtain the sample size needed of the population stated above, Slovin’s Formula was used. The sample size needed is 236. The researchers were able to get 250 nevertheless. Random sampling was used to get the respondents. Each individual was chosen randomly and entirely by chance. 2. 4. Research Procedures These are the following procedures done which is important for the success of this study. The researchers got the following data from different sources which will be classified below. The following also states how the data were gathered and treate d. 2. 4. 1. Primary Data The primary data is collected using survey questionnaires. The questionnaires are distributed who are conveniently available to answer some information needed for the study. 2. 4. 2. Secondary Data The secondary data were gathered through interview with some professional who have time to give some important information regarding the industry they belong to that be helpful for the study. The internet, books, journals, also proved useful with relevant information that otherwise would not found elsewhere . 4. 3. Gathering of Data The research instruments included survey questionnaires designed to obtain information necessary to the proposed study, which focuses on the willingness of buyers to patronize the Pencorder. The questionnaires made are designed to draw responses from the survey respondent relative to marketing and financial concerns of the study. The questionnaires were given to the respondents directly and randomly. After the questionnaires were answe red, it was then collected immediately for the tallying and recording of data gathered. 2. 4. 4. Treatment of Data After the primary data were gathered, the researchers tabulated, analyzed and interpreted the data in accordance with the specific objectives of the study. The data collected were analyzed through descriptive analysis. In addition, these were the specific study objective. The data gathered is for effective interpretation and analysis of demand. The information gathered was used to determine the feasibility and acceptability of the PenCorder. CHAPTER 3 PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? TABLE 1. 1 |CHOICES |RESPONDENTS | |YES |246 | |NO |4 | |TOTAL |250 | FIGURE 1. 1 [pic] Figure 1. shows that 98% of our respondents have a preference to have our product, which is the PenCorder, and that the remaining 2% weren’t willing to buy t he product. Based on the result of the survey, 98% of the respondents would prefer to have a PenCorder that can be useful to record audio presentation, discussions, lectures, conference and the like. This illustration gives us one of the reasons of why PenCorder must exist in the market. The minority result of 2% that would not need a PenCorder would be considered as those who believe to themselves that it is irrelevant of having a PenCorder in their field of work. Would you like to customize your pen? TABLE 1. 2 |CHOICES |RESPONDENTS | |YES |243 | |NO |7 | |TOTAL |250 | FIGURE 1. 2 [pic] Figure 1. 2 tells that 97% of our respondents would like to their pens to be customize, while the remaining 3% would prefer to have a pen as it is. This table reflects the result of our survey which shows that the majority would prefer to have their pens customize to fit their personality. However, considered there 3% who would want to have a PenCorder but not to have it customized to their p references. The 97% who prefer to customize their pens indicates the respondents’ choice of having a pen catered to their preferable requests of how their pen should be. The 3% of those who do not prefer to customize their pen shows that they would rather buy a pen even if it does not directly cater to their preferences as long as it serves its purpose of being a pen. Would you like it to be refillable? TABLE 1. 3 CHOICES |RESPONDENTS | |YES |246 | |NO |4 | |TOTAL |250 | FIGURE 1. 3 [pic] Figure 1. 3 shows that 99% of our respondents would prefer to have it refillable for their pen, while 5. 5% of them would prefer not to have their pens refillable, or prefer to junk the old and buy a new one. Based from the responses provided by Table 1. 3, it is shown that 99% of the respondents prefer that their pens be refillable for them to be economical. And 99% believed that refillable inks are not just to be an economical but an economic friendly since recycling lessens the n on-biodegradable wastes. And the remaining 1% or 4 of our respondents prefer to purchase a new pen because of certain reasons What are the major factors you consider in buying a pen? TABLE 1. 4 CHOICES |RESPONDENTS |PERCENTAGE | |QUALITY |207 |44% | |USEFULNESS |128 |27% | |PRICE |108 |23% | |STYLE |31 |7% | |TOTAL |474 |100 | FIGURE 1. 4 [pic] Table 1. 4 shows the four major factors which the researcher would like to know what the respondents considered most in buying a pen. Included in our questionnaire is to choose two factors to consider when choosing a pen. However, some of the respondents only checked one factor. Based from the four factors, 207 of the respondents prefer quality as the first choice when purchasing a pen. Next to that would be usefulness, which is preferred by 128 of our respondents. The last two considerations which we provided are affordability, which is preferred by 108 of our respondents, and style, preferred by 31of our respondents. The 207 of our respo ndents regard quality as the main focus because as consumers, they always want to get the most out of what they paid for. Usefulness, which is 128 respondents, would come in next since people would not buy if its purpose is just a waste. Affordability, which is 108, would be the third consideration since consumers would always consider the price of a product when purchasing. The last consideration would be style, which is preferred by 31 of our respondents. This is the least factor to be taken into account since consumers are not so particular about how their pen would look like as long as it serves its purpose of being one. What is the purpose for having one? TABLE 1. 5 CHOICES |RESPONDENTS |PERCENTAGE | |SCHOOL PURPOSES |227 |87% | |JOB |15 |6% | |BUSINESS/MEETING |13 |5% | |GIFT |6 |2% | |TOTAL |261 |100 | FIGURE 1. 5 [pic] Table 1. 5 shows the purpose for having a PenCorder. The data reflects that 227 of our respondents use the product for school purpose, 15 and 13 of them pr efers to use it for business or meeting and for their jobs, respectively while only 6 of them would like to give it as a gift. Fifteen and thirteen respondents answered business or meeting and job purposes respectively. This reflects the number of people who are in the working class and they would specifically prefer to use the product in their various activities related to business and/or work. However, only 6 of the respondents chose the option of buying the PenCorder as a gift – this implies that our product may not be within the budget range of the consumer. How many gigabytes (GB) would you like to have one you PENCORDER? TABLE 1. 6 CHOICES |RESPONDENTS |PERCENTAGE | |32GB |159 |64% | |8GB |33 |13% | |16GB |26 |10% | |OTHERS |24 |10% | |2GB |8 |3% | |TOTAL |250 |100% | FIGURE 1. 6 [pic] Table 1. 6 shows the distribution of responses of 250 students. Based on Table 1. which shows the over-all response for every attribute, it appears that 32GB is ranked the highest percent age with 64% among all five attributes, followed by 8GB with 13%, then 16GB and others preferences with 10% , while 2GB ranked the lowest percentage with 3%. 152 respondents preferred the 32GB as the memory storage, because the larger the memory space the larger storage they can. It can help them to store important files and enable them to have back-up files in case for the deleting files. 33 respondents opted the 8GB, and 26 respondents opted the 16GB, and 24 respondents opted the other preferences, and 8 respondents preferred 2GB because the lower the memory space will be of lesser price. What audio output device would you like to come with the PenCorder? TABLE 1. 7 CHOICES |RESPONDENTS |PERCENTAGE | |BOTH |197 |79% | |SPEAKERS |42 |17% | |EARPHONES |11 |4% | |TOTAL |250 |100 | FIGURE 1. 7 [pic] Table 1. 7 illustrated the response of the respondents of what output device would they like to have on their PenCorder, is it with earphones, built-in speaker or both. The majority of the respondents or 197 out of 250 respondents having 79% answered both the speaker and built-in as the output device, because it will more convenient rather to have one output. However, 42 respondents with 17% preferred earphones for less noisy rather the built-in speaker, but 11 respondents with 4% preferred the built-in speaker for they can play back at any time and they can share it with others. What color pen do you prefer to use? TABLE 1. 8 CHOICES |RESPONDENTS |PERCENTAGE | |BLACK |205 |82% | |BLUE |39 |16% | |RED |6 |2% | |TOTAL |250 |100% | FIGURE 1. 8 [pic] Table 1. show that 82% of the respondent respond black ink, and 16% prefer to have it blue, and 2% opt red ink. This table shows that 205 respondents opt the black ink, due with all the respect and most likely for no reason other than black ink is the cheapest ink, and black ink to be more formal, maybe because most government forms prefer black ink since its a lot more clear when you photocopy it. Then, 39 respondents p refer to have blue ink, because it can clearly see the difference in colors for the portions of a form that fill out as opposed to the pre-printed text. And 6 respondents answer red for emotional reasons because its their favorite color. Which colors would you prefer for refill? TABLE 1. 9 CHOICES |RESPONDENTS |PERCENTAGE | |BLACK |158 |44% | |BLUE |51 |14% | |PINK |43 |12% | |VIOLET |36 |10% | |RED | 34 |10% | |GREEN |26 |7% | |OTHERS |8 |2% | |TOTAL |356 |100% | FIGURE 1. 9 [pic] Table 1. illustrated the color ink would like to refill their PenCorder. It shows that black ink is preferred most having the highest percentage of 44%, followed by pink ink with 14%, red ink with 12%, violet and green with 10%, blue ink with 7% and other preferences the lowest percentage having with 2%. The majority of the respondents prefer black one considering that it’s much clearer and somewhat the black color is very much convincing to use most especially for signing documents and other offic ial documents. While the rest of the colors are for the emotional reason and for some reason they think black ink is too old fashioned. Would you like the PENCORDER’s battery to be rechargeable? TABLE 1. 10 CHOICES |RESPONDENTS | |YES |247 | |NO |3 | |TOTAL |250 | FIGURE 1. 10 [pic] Table 1. 10 and Figure 1. 10 illustrate the number of respondents who prefer to have the PenCorder’s battery rechargeable. Out of 250 respondents, 247 or 99% agree to have the a rechargeable battery for the PenCorder. Consumers find it efficient and economical to have a rechargeable battery since they won’t have to buy a new one in case the battery runs out. However, a total number of 3 out of 250 respondents opted not to have a rechargeable battery for the reason that in case the battery is about to run out for an incoming presentation or discussion, they will just have to buy a new one from a nearby store and can go on recording the discussions without any sign of worry that the battery might run out. It will also save them from the hassle of using electrical cords, plugging in, and waiting for the battery to be fully charged again. How long would you like its battery to last? TABLE 1. 11 CHOICES |RESPONDENTS |PERCENTAGE | |8HRS |224 |90% | |4HRS |25 |10% | |2HRS |1 |0% | |TOTAL |250 |100% | FIGURE 1. 11 [pic] Table 1. 11 and Figure 1. 11 show the respondents preference to the number of hours on the PenCorder’s battery life. A percentage of 90% or 224 out of 250 respondents prefer to have the battery of the PenCorder last for 8 hours. For our respondents, it would be very convenient for them to have the battery to last for 8 hours since they stay in school for almost 8 hours as well. It would be greatly beneficial to their class lectures and discussions. Yet, a percentage of 10% or 10 respondents prefer only 4 hours for the life span of the PenCorder for the reason that as college students, they spend only a few hours in class in a day. The least number of percentage with 1 respondent answered 2 hours for the PenCorder’s battery life since the PenCorder might only serve as a backup and not really to record discussions. Where do you want to purchase the PENCORDER? TABLE 1. 12 | |RESPONDENTS |PERCENTAGE | |MALLS 48 |26% | |ANYWHERE |45 |24% | |NATIONAL BOOKSTORE |45 |24% | |BOOKSTORES |19 |10% | |DPEARTMENT STORES |14 |7% | |CONVENIENCE STORES |3 |2% | |SCHOOL |3 |2% | |SM/AYALA/UNITOP |3 |2% | |APPLIANCE ELECTRONICS |3 |2% | |CEBU |2 |1% | |MANUFACTURER |2 |1% | |TOTAL |187 |100% | FIGURE 1. 12 [pic] Table 1. 12 and Figure 1. 12 show the choice of respondents regarding on where they would like to buy the PenCorder. The researchers gave the respondents the liberty to state their ideal place to purchase the PenCorder. The data gathered reflects that 26% or 48 out of 250 respondents prefer to purchase the PenCorder in malls. The respondents who are students find it easier to go to the mall since in malls they can purcha se almost everything that they need in school. A percentage of 24% or 45 respondents answered that they would like to buy the PenCorder anywhere. The researchers assumed that these respondents prefer to buy the PenCorder not only in malls but also in any small or large stores that sells school supplies or gadgets. A very famous bookstore in the country is the National Bookstore which was the answer of 24% or 45 respondents for their preferred place to purchase the PenCorder. A number of 19 respondents answered bookstores and 14 respondents answered in department stores. The remaining 16 out of 250 respondents answered the following for their preferred place to purchase the PenCorder: 3 respondents in school, 3 in SM/AYALA/UNITOP, 3 in Appliance Electronics stores, 2 in Cebu and the remaining 2 are in manufacturers since it would be cheaper to buy there. How much are you willing to pay for the PenCorder? TABLE 1. 13 CHOICES |RESPONDENTS |PERCENTAGE | |P500 – P1000 |208 |83 % | |P1001 – P1500 |27 |9% | |P1501 – P2000 |9 |4% | |P2000 and above |6 |2% | |TOTAL |250 |100% | FIGURE 1. 13 [pic] The results of table 1. 13 shows that 83% or 208 out of 250 respondents prefer to purchase the PenCorder at a price range of P500-P1000. Usually, consumers prefer to buy products at the lowest possible price in the market. However, there are still 9% or 27 out of 250 respondents who are still willing to purchase the PenCorder at a price range of P1001-P1500 for better quality. Four percent or 9 out of 250 respondents are willing to pay a higher amout for the PenCorder at a price range of P1501-P 2000. And lastly, 2% or 6 out of 250 respondents are willing to pay the PenCorder at a high price of P2000-above for the best quality with the best features. CHAPTER 4 FINDINGS, CONCLUSION AND RECOMMENDATION Findings The researchers conducted this study to know the feasibility of the Pencorder. The study was conducted in Cebu Normal University (CNU). The resp ondents who answered our survey is composed of nursing students from first year to the forth year level. Based on the data gathered through our survey the findings are: 1. 98% of our respondents would prefer to have a PenCorder that can be useful to record audio presentation, discussions, lectures, conference and the like. 2. Most of the respondents want their pens to be customizable and refillable. 3. In buying a pen, the quality of the product is what buyers consider most. 4. They want their PenCorders to have a large memory capacity in order to store more data. 5. 82% of the respondents prefer to use pens with black ink and also black ink refill. 6. Buyers want their PenCorder’s battery to last for eight hours and for it to be rechargeable. 7. The data gathered reflects that 26% or 48 out of 250 respondents prefer to purchase the PenCorder in malls because it is more convenient. Conclusion The researchers concluded that the Pencorder is feasible and because we conducted this survey in a university, it is but understandable that the buyers’ purpose for purchasing one is for school. Possible buyers like to have customizable pens and they also want their pens’ ink to be in black and to be refillable. Although people consider many factors in buying a pen most of the respondents consider the quality of the pen before usefulness, affordability and style. Potential buyers want to have Pencorders to have 32 GB storage capacity to be able to store more data and they also want their Pencorders to come with earphones and built-in speakers. For the Pencorder is battery-operated, the prospective buyers want rechargeable batteries that lasts for eight hours. Buyers are willing to purchase the Pencorder at a price of 500-1000Php and from the leading malls. RECOMMENDATION Through our analysis, we concluded that the PenCorder will be feasible in the market and we suggest further studies should be conducted. Further studies should be conducted o n the Technical and Financial aspect so we can make this product more feasible. The following aspects will be under the Technical Aspect: Manual for the functions of the Product How the product will be manufactured What technology to use in the manufacturing process Will quantum physics be involved Cost of labor if manufactured by hand Cost of labor if manufactured by Computer based machines The Technical aspect would provide us with a positive feasibility and we will know how this product will be manufactured and every other detail to make this product comprehensible to the users. The aspects such as: the cost from the beginning of the survey until the end of the manufacturing process; the products SRP; where to get starting Capital; who will be the financer; who will be the official manufacturer; will be under the Financial Aspect. The financial aspect of this part of the feasibility study would provide the users on how much would the product be, whether they can afford i t or not. Who they think will be the best manufacturer. Also, this will enable the researchers to know if the product will have a high risk or low risks in returns. BIBLIOGRAPHY Books Edralin, Divina M. (2002) Business Research: Concepts and Applications 2nd Ed. Manila Philippines: De La Salle University Press, Inc. Albert Marckwardt, Frederic G. Cassidy, James McMillan (1997) Webster Comprehensive Dictionary, International Edition J. G. Ferguson Publishing Company Electronic Sources Digital Recorders: Advances in Technology Retrieved December 3, 2009 from https://www. recorders. com/info/articles/16/1/Digital-Recorders-Advances-in-Technology/Page1. html Spy Pen Digital Video Recorder Retreived December 3, 2009 from https://www. eyespypro. com/products/Spy-Pen-Digital-Video-Recorder. html Research Papel Retrieved February 1, 2010 from https://www. scribd. com/doc/6752830/Research-Papel Sampling Retrieved February 1, 2010 from https://www. scribd. com/doc/7119782/Sampling Simple R andom Samply Retrieved January 20, 2010 from https://en. wikipedia. org/wiki/Simple_random_sample Cebu Normal University Retrieved January 20, 2010 from https://www. panoramio. com/photo/4321690 Original USB PenCorder Pen Video Camera Retrieved January 20, 2010 from https://www. proofpronto. com/cost-of-living. html? gclid=CInkxPuGw5UCFQ4RnQods195Qw Digital Pen Voice Recorders Retrieved January 20, 2010 from https://www. spygadgets. com/digital-recorder-pen. htm Permission Letter [pic] Questionnaire UNIVERSTIY OF SAN CARLOS COLLEGE OF COMMERCE BA 109N PENCORDER The Respondents; Greetings! We would like to ask your cooperation by answering the questionnaire regarding our product, the PENCORDER. The pencorder is a ball pen, a storage device, and a voice-recorder all in one. Instructions:Please check the items/answer which will fit to the questions. If ever you have some difficulties on the questions, please feel free to ask the distributor of the questionnaires. Thank you, The r esearchers Name: Course/Profession: Year Level: School/Address: 1. If there is a PENCORDER that can records presentations, discussions, lectures and meetings, would you like to have one? __Yes__ No 2. Would you like to customize your pen? __Yes__No 3. Would you like it to be refillable? __ Yes__No 4. What are the major factors you consider in buying a pen? Choose two. __ Style__ Usefulness__ Quality__ Affordability 5. What is your purpose for having one? __ for school purpose__for business/meeting__gift__for job 6. How many gigabyte (GB) would you like to have on your PENCORDER? _ 2GB__8GB__16GB__32GB__Others (Pls. specify) 7. Do you like the PENCORDER to come with: __ earphones__Built-in speakers__ or both? 8. What color pen do you prefer to use? __ Black__ Blue__ Red 9. Which colors would you prefer for the refill? __ Black__ Pink__ Red__ Violet __ Green __Blue__Others (Pls. Specify)_____ 10. Would you like the PENCORDER’s battery to be rechargeable? __ Yes__ No 11. How lon g would you like its battery to last? __ 2hrs__ 4hrs __8hrs 12. Where do you want to purchase the Pencorder? __ Gadgets store__From students__ School__Bazaars 13. How much are you willing to buy the PENCORDER? __500-1,000 __1,001-1,500 ___1,501-2,000 __2,000 above Don’t waste time! Our writers will create an original "Market Feasibility Study on Pencorder" essay for you Create order